Most Recent Additions
From the Driver’s Seat: Fan Expectations of IndyCar Drivers’ Twitter Usage
Ryan Vooris, Ju Young Lee, Galen Clavio, and Paul M. Pedersen
Donald Trump, Confederate Flags and NASCAR: Understanding fandom in stock car auto racing
Thomas Mueller
Street Fights: Corporate social responsibility and a dragway's attempt to reduce illegal street racing
Amanda E. Greene Dr., Andrew Dotterweich, Gary Lhotsky, and Jason Davis
Analysis of NHRA Bracket Racing Reaction Times
Randell Peters and Michael Hayden
A Survey of Social Media: Perceived Effectiveness in Marketing among Individual NASCAR Tracks
Amanda E. Greene, Andrew Dotterweich, Mauro Palmero, and Don Good
The Utilization of Twitter by Drivers in a Major Racing Series
Galen Clavio, Patrick Walsh, and Ryan Vooris
Organizational Succession in F1: An Analysis of Bernie Ecclestone’s Roles as CEO of Formula One Management
Jennifer L. Ciolfi Ms and Stephen Stuart Dr
A case study for NASCAR driver sponsors: Making greatest use of the character traits fans like and dislike in a driver
Deidre M. Pettinga and Laurence DeGaris
NASCAR and the Examination of the Impact of Fan Spending on Sparta Kentucky: A Predictive Study
Paula Upright, Darren Smith, Bruce Larson, and Fred Gibson
Teaching Management Concepts to Engineering Students in a Unique Motorsports Environment
Peter Hylton, Dwight Brown, and Stevie-Marie Carnes
*Updated as of 12/14/18.