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Abstract

This study provides an analysis of sprint car regulation in Australia and the United States, related to the economic concept of standardization. Standardization is many times associated with the value of network effect. Network theory posits social actors will be motivated to defer from immediate economic gain, instead opting for enrichment of relationships through reciprocity and trust. Using Speedway Australia as a model, we advocate for a sanctioning organization in the United States that governs standardized racing classes, particularly at the youth level. This will allow the sprint car motorsport industry to attain an increased economy of scale, decrease costs and increase the value of the sprint car motorsport brand. Recommendations to increase youth racing are provided including a proposal for STEM education opportunities in collaboration with the new standardized national sanctioning body.

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