Most Popular Papers *
From the Driver’s Seat: Fan Expectations of IndyCar Drivers’ Twitter Usage
Ryan Vooris, Ju Young Lee, Galen Clavio, and Paul M. Pedersen
Organizational Succession in F1: An Analysis of Bernie Ecclestone’s Roles as CEO of Formula One Management
Jennifer L. Ciolfi Ms and Stephen Stuart Dr
A Survey of Social Media: Perceived Effectiveness in Marketing among Individual NASCAR Tracks
Amanda E. Greene, Andrew Dotterweich, Mauro Palmero, and Don Good
A case study for NASCAR driver sponsors: Making greatest use of the character traits fans like and dislike in a driver
Deidre M. Pettinga and Laurence DeGaris
The Utilization of Twitter by Drivers in a Major Racing Series
Galen Clavio, Patrick Walsh, and Ryan Vooris
NASCAR and the Examination of the Impact of Fan Spending on Sparta Kentucky: A Predictive Study
Paula Upright, Darren Smith, Bruce Larson, and Fred Gibson
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 11/19/18.