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Abstract

Financial scrutiny in motorsport has led to competition among events for both fans and competitors. The study of involvement proves beneficial to sport managers who need effective communication that attracts athletes and teams. This study utilized confirmatory factor analysis and regression analysis to examine the relationship between involvement and participation among rally car teams. Social cognitive and social identity theories state a higher cognition is needed to perform successfully within team dynamics; the cognitive dimension of involvement proved to be a significant predictor of a rally racer’s behaviorial participation. The affective dimensions of pleasure and sign value were significant predictors of a rally athlete's intention to participate.

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